Mercedes has an in-house “Business Innovation Community” and the latest innovative thing they’ve come up with are these ghastly key fobs decorated with crystals designed and built in cooperation with SWAROVSKI. They will first offer 800 units of this limited edition keys to customers in Japan, so this series is actually designed to suit Japanese lifestyle and fashion tastes.

“This cooperation brings together two premium brands that continue to set new standards with their products. Both are synonymous with outstanding quality, creativity and fascinating design, and so complement each other perfectly. We are therefore delighted to have been able to join forces with Swarovski to bring this idea from our staff members to life in very tangible form”, comments Dirk Reimelt, project leader at Business Innovation.The key design was developed jointly between Mercedes-Benz in Japan and Swarovski in Austria – specifically to suit Japanese lifestyle and fashion tastes. The long sides are both set with crystals, with a choice of pink or black available. The keys are individually and meticulously hand-crafted by Swarovski. This elegant lifestyle and fashion accessory is available to Mercedes-Benz customers in addition to the two standard keys at an additional cost of 367 euros. Following the pilot phase in Japan, it will be checked if the project could be extended to other markets.

This article was last updated by Arman Barari on November 2, 2010.

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