Chrysler’s outstanding “Born of Fire” Super Bowl ad featuring Eminem took home five awards at the Cannes Lions 58th International Festival of Creativity. The ad was awarded Four “Gold Lions” for Best Direction, Best Use of Music – which was Eminem’s Lose Yourself track, Best Script and Best Automotive Commercial. It also won a “Bronze Lion” for Best Editing. Chrysler, inspired by Eminem’s song, has adopted the principle that ‘failure is not an option.’ And it shows with their recent success in repaying government loans six years ahead of schedule. Take another look at this cool commercial.