Denza brand, the name BYD and Daimler have given to their Chinese joint venture, unveiled its first product at the 2012 Beijing Auto Show  in form of a NEV – that’s New Energy Vehicle – previewing a future production model.  The car is developed at BDNT’s base in Shenzhen by more than 200 engineers and experts from both companies.

While Daimler, with its 125-year history in designing cars, vehicle architecture, safety and quality, was in charge of making the actual car, BYD contributed with its expertise in battery technology and e-drive systems, as well as their experience in bringing electric vehicles onto the roads of China.

Denza NEV is a full electric battery-driven model with a rather sophisticated design thanks to Daimler. It is designed as a proper family car, and uses an advanced architecture to integrate the batteries into the bowels of the car, so they won’t affect the interior space and ease of access. The car is also obsessed with lights and features many LEDs and even exterior chrome that can be illuminated.

A production model of Denza NEV is slated for release in 2013. It will be built and sold in China.