BMW Ultimate Service is a No-Cost Maintenance Program that offers absolutely free service for the first 4 years or 50,000 miles of ownership (USA). You only pay for gas and insurance, as they say. Now, to make sure people belive this service really is free, they’ve come up with a series of commercials that tries to deliver the message by adding some humor, through short, funny clips. There’s a bunch of ads and to be honest with you, we didn’t watch all of them. But from the few we did watch, it seems to us that this is a German kind of humor, and well, it’s not the best sort, you know. Still, give them a quick spin. Some of them are really not bad at all.

Videos after the jump.

http://www.youtube.com/watch?v=gQ-djzs-WT8

http://www.youtube.com/watch?v=OTIdPvaZdps

http://www.youtube.com/watch?v=9TkJ8jqZz4U