Normally you wouldn’t care about unveiling ceremony of a new Lexus. But i the case of the 2013 Lexus LS, there are a couple of facts that make it interesting. First, the new LS is a totally revamped car over the previous model and features an aggressive face that is guaranteed to scare off most of Lexus’ traditional customers such as Geography teachers, and second, the car was unveiled at the “Lexus Laws of Attraction” exhibit in San Francisco.

The artsy event featured more than 500 invited guests from the San Francisco arts and design community, and included included exclusive photographs by world-renowned fashion photographer Ellen von Unwerth that feature prominent couples with the Lexus flagship vehicle.

And here’s the car’s official promo video as an added bonus:

The 2013 LS line-up includes the LS 460, LS 460L, LS 600hL hybrid, and the first-ever LS 460 F SPORT. LS 460 and LS 460L are available in RWD and AWD.  The LS Hybrid is available with a full-time AWD system. The aggressive spindle grille gives the new LS a greater road presence and stronger brand identity while heralding a significant improvement in driving dynamics, responsiveness and handling.