Mercedes is kicking its publicity efforts for the new A-Class into high gear as the car prepares to take the market by storm. The 2013 A-Class needs all the hype it can get, because it has to erase the memories of its rubbish ancestors from people’s minds. The new model has nothing to do with those toppling shoe boxes we used to get. This is a totally new experience.

This new commercial, titled “flow” focuses on the A-Class’ Cover Flow function in the COMMAND system, by which you can keep your favorite albums where you can see them:

2013 Mercedes A Class comes with powerful engines ranging from 80 kW (109 hp) to 155 kW (211 hp), extremely efficient with emissions from just 98 g of CO2/km and a best-in-class drag coefficient of 0.27. At the same time the new model underlines that for Mercedes-Benz, safety is not a question of price – the standard specification includes, amongst other things, the radar-based COLLISION PREVENTION ASSIST system. Prices in Germany start at €23,978.50 (incl. 19% VAT) for the A 180 BlueEFFICIENCY.