Toyota GT86 is the Japanese car maker’s effort to bring back the genuine, proper sports cars – the kind that offer pure, undiluted driving joy. And they’ve pulled it off for sure. The press understands that easily, but to make sure the public will get the message too, Toyota has come up with a new multi-million pound advertising strategy, called appropriately the ‘Real Deal.’

In this campaign which includes 60 and 90-seond TV and web commercials, we follow the life of a CGI man who has become tired of living in a superficial, artificial world. He turns to the underworld in his search to feel alive and finds the Toyota GT86. The car is apparently the answer to all his frustrations. Hachi-Roku, it turns out, is a way of life!

Here’s a 90-second edit as a demo, see if you like it:

The ads are made by Saatchi & Saatchi London, and they’ve used some of the world’s best animators to create a computer game-style city, which, in the words of the animated hero, is one of “pixels, pretence and driver assist”.