The new Infiniti Q50 sports sedan has been unveiled at the Detroit Motor Show, but it is kinda hard to get excited about it, since we first saw it yesterday in these leaked pictures. Still, it is something to look forward to in 2013.

Infiniti Q50 has a rather simple design, but there are some nice details that saves it. That cool front grille, for example, or the nice twist in the C pillar and the quarter panels – derived from the  Essence concept – are among the highlights of the Q50’s design. Although, we are still baffled by how much the rear-end looks like that of the Hyundai Sonata.

At launch, you can have the Q50 with a 328-horsepower 3.7-liter V6, or a hybrid powertrain like the one in the M35h – one of the best performing hybrid sedans in the world – featuring Infiniti’s Direct Response Hybrid System with Intelligent Dual Clutch Control. The hybrid system is good for 360 horsepower. Both models can be had with either rear or all-wheel drive.

The Q50 is also blessed with some highly advanced technologies for its class; stuff like Infiniti Direct Adaptive Steering technology and Active Lane Control. The former optimizes the Q50’s tire angle and steering inputs for faster response, and the latter uses a camera-based lane marker detection system to further enhance on-center driving capability.

Infiniti Q50 seems to be a good start for the brand’s new era in which all their cars will begin with ‘Q’. It probably won’t cause the BMW 3 Series any trouble, but it seems like a reasonable alternative to the six-cylinder Mercedes C-Class or Cadillac ATS.