Health and safety ads are usually pretty wretched and boring, which is why they often have no effect whatsoever. Realizing this fact, British authorities have come up with this road safety advertisement to make sure they capture youth’s attention. We have an incredibly pretty – and chesty – blonde, a Lamborghini Murcielago driven in an exuberant manner, and some Dubstep music. You’re gonna wanna watch this!

As for the message it tries to deliver, well, we weren’t paying attention to be honest. Why don’t you check it out for yourself:

via GT spirit