As a sponsor of 2013 Burton European Open snowboarding event in LAXX, Switzerland, MINI put a Countryman on display on the slopes. The car started out as an ordinary Countryman, but local artists Lu&Lu (Ludescher and Lukas Goller) turned it into an Alpine art car.
This is now known as the MINI Countryman RE: LAAX!
“We’ve been working all day up here. Last night we stayed until almost 3 in the morning, just drawing and painting with the silent mountain outside.” said Lu&Lu.