Lexus announced the official pricing for the new 2014 IS sedan in America, and the car with the ungainly grille starts from $35,950. That is 2.1% lower than the outgoing model, but the car you receive is a whole lot better.

For starters, the new 2014 IS comes with a much nicer interior with cues borrowed from the car make’s high-end models such as the LS and even the LFA. What’s more, it is chock-full of great features; HID headlamps, L-shaped LED daytime running lights, Drive Mode Select, paddle shifters, a dual zone climate control system, a next-generation Remote Touch Interface, Display Audio, a color 4.2 inch TFT multi-information display and 10 airbags, they are all standard.

So the base IS 250 model – powered by a 204 horsepower and 185 lb.-ft. of torque V6 – costs $35,950 for RWD and $38,485 for AWD, while the IS 350 – powred by a 306 horsepower V6 – starts at $39,465 for RWD and $41,700 for AWD.

Lexus says they are giving away $1400 worth of optional equipment with the new IS by fitting them as standard. You can further than that and order one of the optional packages. The available Premium Package ($1,050 for RWD models) includes LED headlamps and heated and ventilated front seats.  The Luxury Package ($3,665 for RWD models) includes Premium Package features plus a perforated leather-trimmed interior, linear wood trim, electrochromic exterior mirrors with reverse tilt, rain-sensing wipers, driver seat memory, a power tilt/telescopic steering wheel, center stack knee pads and Blind Spot Monitor with Rear Cross Traffic Alert.

Last but not least, you may want to consider the F Sport package. This rather costly package  ($3,115 for IS 250 RWD and $3,620 for IS 350 RWD), adds full-mesh grille and front bumper, LED headlamps, 18” split 5-spoke wheels, front sport seats, and a more aggressive sport-tuned suspension, plus center-mounted tachometer with moving bezel adopted directly from the LFA and Adaptive Variable Suspension (AVS) with a Sport S+ drive mode.