Dodge Dart is one of those cars that needs to be forced upon customers by means of tempting prices and discounts, special editions, and fancy commercials. The company has invested heavily in this model, but the truth is, it hasn’t lived up to expectations. This latest advertising effort for the car is further proof of this fact.
To try and make you believe the Dart is something special, they have come up with an ad campaign called “How to change car forever”. Now, they are targeting this ad to the Spanish-speaking population of America by bringing in the Latin music sensation, Pitbull. They’ve apparently figured they can attract a large portion of Latinas to the Dart with some tailor-made commercials. We’re not sure about the implications of such act.
The first ad is a multicultural variation of the 30-second “How to Change Cars Forever” spot that debuted in June 2013, for which Pitbull has composed ‘Drop 2 the Bottom, instrumental.
A second 30-second spot, titled “How to Break Through and Succeed,” is currently airing in Spanish and will launch in English later this week.
We kind of wish they’d spend some of the money they are blowing up on fancy ads to improve the looks, refinement, and feel of the Dart. Still, The company’s officials think the ads could work:
“Like the original, the new multicultural ‘How to Change Cars Forever’ spot uses the same dose of fun, creative license and Dodge brand humor to capture the meticulous process of starting with a simple idea and developing it into a revolutionary new car,” said Olivier Francois, Chief Marketing Officer, Chrysler Group LLC. “Pitbull is a great fit for the Dodge Dart as both are hip, innovative, and relevant to millennials, yet also have cross-over appeal.”