Toyota revealed the official pricing of its updated Corolla sedan for the American market. Boasting a fancy design that tries real hard to shake off all that dullness and blandness associated with the previous generations, the 2014 Toyota Corolla starts at $16,800, which is 570 bucks more than the 2013 model.
That is the MSRP for the 2014 Toyota Corolla L model which comes with a new 6-speed manual transmission. Same car with a 4-speed automatic is priced at just $17,400. Didn’t know they still make 4-speed ‘boxes.
The Corolla L is well-equipped though, featuring LED lowbeam headlamps with LED daytime running lights, Bluetooth connectivity, Whiplash-Injury-Lessening (WIL) seats, and eight airbags. The mid-range LE version, which starts at $18,300, offers a lot of kit for the money, including cruise control, backup monitor, climate control, keyless entry, Entune Audio (including 6.1” touchscreen), and a CVT-S transmission.
The model most people are likely to go for is the Corolla S that comes with a sport body kit, and starts at just $19,000. With this model you get aggressive lower front grille with a piano black finish and chrome surround, sport-tuned suspension and 17-inch wheels, 7-speed ‘box with paddle shifters, sport cluster, sport seats, piano black instrument panel, and a leather-wrapped steering wheel.
2014 Toyota Corolla also gets a new and not so interesting LE Eco trim level. Starting at at $18,700, this model’s main highlight is its highway EPA rating of 42 mpg. It can be specified with premium packages that add stuff like a moonroof, convenience kit like smart card access, and Entune infotainment.