BMW’s sub-brand ‘i’, responsible for making futuristic hybrids and electric cars like the i3 and the i8, decided the old-fashioned way of dealing with customers and their questions is not cool anymore. So they came up with their own unique system called BMW i Genius.

It might have an uninspiring name, but BMW i Genius is a sophisticated system that allows you to obtain whatever information you need about BMW i products by simply sending a text.You text in a question relating to BMW i and the BMW i Genius system will instantly respond with a detailed and helpful answer.

The adaptive system is capable of interpreting words, the context of those words and the sentiment behind each question in order to respond. Subsequent questions can be asked allowing an informative, real-time conversation. It is like a primitive version of Apple’s Siri!

BMW thinks this solution is going to sit real well with the kind of people who are interested in cars like the i3. The tech-savvy, slightly geeky customers with an affinity for the latest gadgets and gizmos are going to love it. It reminds of something Evo’s Harry Metcalfe said when he drove a prototype of the i8 some time ago. He said people who always have to have the latest iPhone and iPad are going to be main customer base for these cars, which are, essentially, iPad’s on wheels.