Jaguar Concepts Take Over HarrodsSaturday, October 5, 2013 9:05 by Arman Barari
In an elaborate publicity effort with Wallpaper magazine, the latest Jaguar concept cars went on public display outside Harrods windows in London. They act as eye candy to attract visitors to the Wallpaper Handmade exhibition on display across the iconic store’s 12 windows.
The concept Jaguars present in Knightsbridge include the brand-new C-X17 crossover, making its UK debut, the C-X75 hybrid hypercar and Jaguar heritage-inspired Project 7 sports car. They will be joined by five new concept products which explore Jaguar’s design language and advanced technology, by Moritz Waldemeyer, Neri & Hu, Mathieu Gustafsson, Fredrikson Stallard and Salvatori & Jaguar Advanced Design.
As for the Wallpaper Handmade exhibition, it offers an exquisite show with over 50 pieces, produced by the likes of Hermès, Alfredo Häberli, Harry Winston, Konstantin Grcic, Isay Weinfeld, Paul Cocksedge, Michael Anastassiades, the late David Collins, Barber Osgerby, Brioni, Naoto Fukasawa, Louis Vuitton, Sam Hecht and Poltrona Frau.
The exhibition runs from 4 October until 22 October at Harrods.
Julian Thomson, Jaguar Advanced Design director said: “This partnership with Wallpaper is very exciting and it is a great opportunity to apply Jaguar design philosophy in new forms and to inspire a culturally diverse audience. We have seen our concept cars excite audiences worldwide this year. I am delighted that the UK debut of C-X17 is part of this event and we are able to show another surprising and inspiring side of the modern Jaguar brand to people in London today.”