Chrysler’s parts and tuning arm Mopar revealed the first pictures of four of their 2013 SEMA-bound concept cars. This year’s lineup includes heavily tricked-out Jeep, Dodge, Ram, Fiat and SRT vehicles, with an emphasize on the works of the new department, Mopar Off-Road Division.

Details of the Mopar Concepts are yet to be released, but based on what can see from the teaser pictures, the Cherokee is getting a very cool treatment with lots of off-road goodies like raised suspension, large wheels, and chunky tires.

The Ram Trucks meanwhile showcase the latest accessories available, designed to make the pickups more functional. There is apparently a Safari-prepared truck in the lineup.

The Fiat 500L is getting some heavy visual makeovers courtesy of Mopar designers, picking up where its little brother left last year, while the 300 models, as always, have to settle for some large wheels, lowered suspension, and dark, aggressive colors.

Apart from the cars, Mopar will also showcase at the SEMA show some their industry-first features including:

• Vehicle-information apps: first to introduce smartphone vehicle-information applications, a new channel of communication with customers
• Electronic owner manuals: first to introduce traditional owner manuals in a DVD and brief user-guide format. First to offer complete vehicle-information kits in Spanish
• Wi-Fi: first to offer customers the ability to make their vehicle a wireless hot spot
• Wireless charging: first to introduce in-vehicle wireless charging for portable devices
• Electronic Vehicle Tracking System (EVTS): first to market with interactive vehicle tracking device that sends owner a text when vehicle is driven too fast or too far based on pre-set parameters
• wiAdvisor: first to provide factory-connected tablet technology in the service lane for instant vehicle diagnosis
• wiTech: first to support vehicle diagnosis and software updates leveraging off-the-shelf personal computers and a dedicated wireless tool network
• 2011 Mopar Challenger Drag Pak: first to introduce a 500-plus cubic-inch V-10 drag-race package car