Volkswagen rocks Motor City, quite gently we may add, with the unveiling of the new Beetle Dune Concept. Built as a ‘Baja Bug for the 21st Century‘ and finished in Arizona yellow, the Dune Concept is a production-ready study to gauge people’s reaction to a jacked-up, semi-crossover Beetle.

Beetle Dune Concept has very distinctive looks. Apart from the yellow-orange metallic paint, it features two-part wheelarch extensions that are offset in black that makes it look rough and aggressive, and a bit less hipster-like. The car also has a more imposing figure than the standard Beetle mainly because it is physically bigger. The Dune is based on the Beetle R-Line, but it’s longer, wider, and taller. It’s kind of like a super bug, and that sounds kind creepy!

Besides the new body part, the concept also has aluminum sill trim panels that have a rather profound effect on the styling, and a set of 19-inch wheels and 255/45 tires. And then we have gloss black accenting as a sort of finishing touch. The interior is also stock Beetle, apart from the yellow, black, and white color combo and a clever sat nav with “Volkswagen Sideways” app.

Apart from the styling changes, and that fact that this Beetle possesses some off-road capabilities, the Beetle Dune Concept is a normal car. It even has a standard 210-hp direct-injection TSI 2.0-liter four-cylinder engine and a six-speed DSG transmission. And that is why VW thinks that if they see positive reaction to it during the motor show, they will consider making it.