After the successful launch of the new 4C sports car in Europe, Alfa Romeo decided now is the best time to launch a major offensive in order to relaunch the brand with new interesting models. They will be getting a lot of help form parent company Fiat, who is reportedly going to hook them up for Ferrari engines.

Ferrari engines for Alfa Romeo models sounds like an enticing proposition, but they are not going make super cars. Over the next few years Alfa will be putting out six new models, sports coupes, sedans and SUVs. The range-topping versions of those models will be getting Ferrari-developed engines to rival AMGs, M-powered Bimmers, and RS Audis.

Alfa Romeo has already begun rejuvenating the brand with the launch of the 4C, which will make its US debut next month at the New York Auto Show. The next model to be launched in a sexy new sedan called the Giulia, which is a 3-Series fighter. Alfa is also pondering ditching the MiTo hatchback.

The first Ferrari-powered Alfas could arrive as soon as 2016. “This is long overdue,” said Roberto Ferrari, head of the Alfa Romeo dealer association in Italy. “We’ve been waiting for years for a clear and definitive strategy for the brand and a full lineup of products.”

Via Autonews