Order books are now open for the new Jeep Cherokee in the United Kingdom. Set to go on sale in June, the Cherokee faces some tough competition in Britain’s crowded crossover market, and counts on its reasonable price and decent capabilities to win a fair share of it.

Prices for the 2014 Jeep Cherokee start from £25,495. That’ll buy you a front-wheel drive 2.0-litre Longitude 140 6-speed, which to be honest is not very good. It’s not powerful enough, and without 4×4 it doesn’t make much sense either. And it’s not a particularly pretty car, so you wouldn’t want to buy it for the looks.

If you want the Cherokee, you are better off spending 10 grand for the 2.0-litre Limited 170 Automatic 4×4 (£35,695). Just like the base model, this one too is a diesel, but it makes 170 horsepower, and more importantly it has four-wheel-drive.

As for the equipment, you have the choice of Longitude, Longitude+ and Limited specifications. Standard kit on the Longitude model includes body-coloured door mirrors, LED tail lights, 17-inch alloy wheels, dual zone climate control, Bluetooth, DAB radio, leather-wrapped steering wheel and rear park assist. Longitude+ adds a Uconnect media centre with 8.4-inch touch screen, satellite navigation with Bluetooth voice recognition, and nine speakers with Alpine sub-woofer.

The Limited model comes with BiXenon headlamps, power tailgate, 18-inch alloy wheels, Nappa leather seats, eight-way power driver’s seat, front and rear park assist with back-up camera, automatic headlights and rain sensors, Wireless Phone Charging pad, and keyless Enter ‘n’ Go, among other equipment, all standard.

2014 Jeep Cherokee UK Price List: