In one of the most impressive projects of their careers, the guys at SR Auto Group have modified the super-rare Lamborghini Reventon with a set of very special PUR Wheels. It is fair to say that this is the ultimate Lamborghini anywhere in the world.

Those built-to-order rims on SR Auto Reventon refresh the looks of the aging raging bull with their special design and paint finish. The LX12 rims from PUR Luxury Series are made from aerospace-grade aluminum and feature a rose gold finish.

The hard-core Lambo aficionado among you have already linked this car to the Egoista concept. That is probably the look SR Auto designer were after with this project and they’ve done a fine job of achieving it.

Unlike the Egoista which was a one-off, Lamborghini made 20 units of the Reventon and sold them, back in 2008, for $1 million apiece. The car is an insane limited edition version of the Murcielago with bespoke body and interior. The latter features fighter jet-style dashboard and instruments, and that was enough reason for most people to justify the asking price! Performance-wise, the Reventon accelerates from 0 to 100 km/h in just 3.4 seconds, and has a maximum speed over 340 km/h.

Photos by Marcel Lech Photography