“The Perfect Getaway” is the name of Kia’s Super Bowl commercial for the XLIX event which will air in the third quarter of the game. It stars former James Bond Pierce Brosnan and the latest Kia Sorento SUV. You can probably see where this is going.

In the ad, Mr Brosnan, now an elderly gentleman, is listening to his agent pitching a movie suitable for his age and character. But the actor is not yet ready to let go of his inner James Bond and keeps fantasizing about action-packed scenes all the way through. Where does the Sorento fit in all this? Well, see for yourself:

“Along with the two leading teams, at one of America’s greatest sporting events, the Super Bowl commercials are the centerpiece of the day,” said Brosnan. “I’ve enjoyed being a part of the Kia team, which traditionally has one of the most memorable spots in the game.”

“Packed with first-class materials and amenities, the all-new Sorento delivers a premium utility experience, and Pierce Brosnan’s persona is the perfect fit for our seventh Super Bowl commercial, which finds the action star and Kia’s most capable CUV ever charging up a snowy mountain road for a very different type of adventure that turns out to be the ‘Perfect Getaway,’” said Michael Sprague, executive vice president of sales and marketing, KMA.