GoldRush Rally, is all about the concept of good livin’ and the finer things in life… or indulgence and excess, depending on your worldview. Whichever philosophy you are content with, you can’t deny the event brings together a simply awesome collection of super cars that make an amazing spectacle. And for that reason you just gotta love it, because it doesn’t make sense to hate beautiful things!

It’s not just the sheer number of the super cars that take part in GoldRush Rally, or the diversity. This thing is also a wrap fest. You get to see cars wrapped in all sorts of crazy colors and designs, some of them true works of art.

That obviously adds to the appeal of the event from a spectator’s point of view. But for the participants it’s about a long road trip in company of some cool people with cool cars, and a LOT of partying along the way. It really is a nice way of spending a few days away from business or whatever it is these people do so they can afford such extravagant hobbies.

Some of highlights of the remarkable lineup for the 7th GoldRush Rally include three Bugatti Veyron, a couple of wide body BMW M4, Lexus LFA, Porsche Carrera GT, Ford GT, Porsche GT3, Ferrari F12, and more than you can count Lamborghinis, Bimmers, Ferraris, Porsches, and Aston Martins.

Photos via Exotic Luxury