Lotus has been focusing lately on what they do best, which is making hard-core track-focused models. They finally realized they should steer clear of luxury and supercar segments. They are jut not their cup of tea. Instead they are developing more cars like this, the Lotus Exige 360 Cup.

As that innocuous little ‘Cup’ at the end of the car’s name suggest, Lotus Exige 360 Cup is a full on track car designed for the Lotus Motorsport Cup race series. The limited edition racer will be produced in a limited run of 50 units, each priced at £62,995. For that money you get a V6-powered speed machine enhanced with lightweight body panels and racing chassis and suspension.

The new Lotus Exige 360 Cup weighs in at 1130 kg and comes with a new sport exhaust system that adds 10 horsepower to the output of the engine. What’s more, the car features a new aero kit with optimised front splitter, rear diffuser and wing, 2-way adjustable double wishbone suspension and a 4-dynamic mode (drive, sport, race and off) system, including launch control. Optionally, you can fit the car with red Alcantara interior, adjustable anti-roll bars, Öhlins race dampers, fire extinguisher and electrical cut-off, FIA carbon seats, air conditioning and removable steering wheel.

ean-Marc Gales, CEO of Group Lotus plc, commented: “The V6 Cup was a favourite amongst many knowledgeable customers with its incredible track performance and distinctive design. I am excited about the introduction of the new 360 Cup which moves the game forward with striking new design features and performance upgrades that offer phenomenal ability on road and track.”