Nissan couldn’t just sit back and watch Ford run away with all pickup truck customers with their new SuperCrew Raptor. They are trying to lure some of them to their booth with something cool and promising with this, the magnificent Nissan TITAN Warrior Concept.

The concept truck is obviously designed to appeal to the eight-year old inside every man, and it does a bloody good job of it. You look at those looks – which Nissan describes with words like unapologetic, aggressive, athletic – and you want that thing in your life. And that is before you know about the thing’s capabilities.

Nissan TITAN Warrior features a Cummins 5.0L V8 Turbo Diesel engine mated to a heavy-duty 6-speed Aisin automatic transmission, sending 390 horsepower and 401 lb-ft of torque to all four wheels. The truck also has full custom suspension for unrivaled off-road prowess and a custom interior with features like carbon-colored high-strength seat fabric trimmed with “Magma” orange accents and polished chrome finishes to make you feel invincible.

“Nissan has always pushed the boundaries of traditional automotive design and engineering, from our Nissan GT-R supercar to the new TITAN XD,” explained Muñoz. “We do this with a clear conviction that there are buyers out there who appreciate something everyone else does not have. A ‘work hard, play harder, get bigger’ TITAN XD certainly does the job.”