Talk about clever marketing! In an effort to create some buzz for the new Orange Fury exterior color of the 2018 Ford Mustang, the company has teamed up with Coolhaus to present a limited edition, Mustang-inspired ice cream sandwich. This new product has a  zesty orange flavor to go with the color and comes in two Vanilla Whoopies, covered in orange icing and an edible wrapper made from potato wafer paper with edible ink.

Now for the marketing part: the Mustang-inspired ice cream sandwich will be will be given out for free starting today for four days at various locations in New York City in a Coolhaus ice cream truck outfitted with 2018 Mustang decals. The idea was the brainchild of Ford color and materials design manager, Barb Whalen. The 2018 Mustang also comes in Kona Blue and Royal Crimson but there are no ice cream versions of those yet.

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“I typically focus on things like color research, leather seats and hand stitching, so this was definitely a bit different for me,” said Whalen. “It was fun applying some of those same design philosophies into helping Coolhaus create an ice cream flavor that really embodies the new Orange Fury color.”

“I’ve always been a fan of the Mustang, and was super excited when they came to us with such a special project,” Coolhaus CEO & Founder Natasha Case said. “We thrive on helping our customers realize their vision and love to help create that special, one-of-a-kind experience – one that really makes an impact. We couldn’t be happier that one of the original American classics chose Coolhaus, a new American classic, as a way to add excitement to their latest innovation.”