It’s like Mercedes couldn’t be bothered to make a new ad, or they just found Boris Becker’s voice very entertaining. Either way, they edited the SL500′s ‘Voice Over’ spot we showed you yesterday so it would work for the new SL63. Two commercials are remarkably similar, but hey, it’s still a good one. And Boris’ [...]

Mercedes confirmed official pricing for the new SL in the American market, where it goes on sale from May. As you’d expect from a German, open-top, luxury sports car, it’s a 100 grand car. To be more precise, it starts at $106,375. That sounds like a lot, but then this car is a Swiss army [...]

Looks like Mercedes is not going to dilly dally around, like car makers usually do, and wants to unveil the most high-end version of the new SL at the upcoming New York Auto Show in April. We’re talking about new Mercedes SL65 AMG. Since no plans have been announced for a Black Series, the 65 [...]

Mercedes released a bunch of new pictures, and a dramatic new promo video, of the new SL63, in hope that haters would change their mind about the car. Read More… You see, we haven’t heard a single positive comment about the new SL63′s looks from day one. Well, to be honest with you, we haven’t [...]

Mercedes Benz USA has made an exclusive commercial for the new SL, to be aired during this year’s Academy Awards show. Read More… Creating some hype for the car’s market launch in America, the ad boasts the history of Mercedes SL, which is celebrating its 60th anniversary this year. More specifically, it features the models [...]

You’ve seen the new Mercedes SL63 in the pictures and read the details. Now check it out on the move. Read More… The 2013 SL63 is more of a sportscar than the predecessors, what with the new turbo engine, developing either 537 or 570 PS, and the new lightweight aluminum structure. But it sort of [...]

Following a sneak preview yesterday in Barcelona, Mercedes releases further images and details of the new SL63 AMG. Read More… Making its world debut at the Geneva Motor Show in March, the 2013 Mercedes SL63 has got a lot to live up to. Its predecessors, the SL55 and the current SL63, were both fantastic sports [...]

Mercedes F1 team is currently in Barcelona, and while they’re pretty busy with their new race car, they decided to also gave us a sneak preview of the new Mercedes SL63 AMG. Read More… Powered by the new 5.5 liter bi-turbo V8 engine, the SL63 has 537PS, more than its predecessor, but less the new [...]

They don’t call this car a legend for nothing. Mercedes SL has been around for sixty years now, and each of those years has been glorious. Over time, of course, it has turned from a sports car into a luxury roadster. With the new 2013 version, however, Mercedes says the sportiness is back through lightness. [...]

The new Mercedes SL63 AMG is going to skip Geneva Motor Show, and prepare for its world premiere at the next New York Auto Show in April. Read More… Based on the recent spyshots, the car is ready to roll out. Mercedes is basically dilly dallying around, probably adjust a few more things, and wait [...]

Here’s the actual footage of Lara Stone’s Calvin Klein commercial featuring the 2013 Mercedes SL. Shot in the deserts of Los Angeles, it is directed by Alex Prager, apparently inspired by Hitchcock’s Film Noir. We don’t really care what that black outfit, tornado and a girl in the desert actually mean. What we want to [...]

The new 2013 Mercedes SL looks better in videos than in any pictures. That’s why Mercedes is putting out a new one whenever they get a chance. This rather romantic once utilizes some amazing scenery to showcase the SL550′s highlights. Those include an all-new aluminum body which is 140 kg lighter than the R230′s, a [...]

Here’s the first set of speculative renderings trying to give us an early look at the new generation Mercedes SL63 AMG. Read More… The new SL63 – likely to be called SL55 because of the new 5.5 liter V8 – will be arriving in a year or so, when the SL500 and Sl350 got their [...]

The all-new 2013 Mercedes SL has just made its debut at the Detroit Motor Show, and already Lorinser has come up with rather thorough styling package for the car. Read More… Previewed here in this rendering, the new SL by Lorinser comes with a revised front-end over the standard car, featuring more muscular elements, which [...]

The sixth generation of one of the world’s most iconic cars celebrates its world premiere today at Detroit Motor Show 2012. Read More… As it’s the case with all Merc SLs the new generation shares little with the one it replaces in terms of aesthetics. We didn’t like the new SL when we first laid [...]