In preparation for launch of its futuristic “i” models, BMW released a preview of a bespoke smartphone app for the cars with a wide range of capabilities. Read More… This app is like a remote control panel for the vehicle, by which not only you can monitor the car’s vitals such as the range and [...]

Last time we checked BMW i sub brand was supposed to make futuristic fuel efficient cars. Their first product however, is the Purif-i, which is a  Hand Sanitizer and moisturizer! Read More… Actually, it’s not a product of BMW as such. They’ve partnered with Austrian cosmetic brand Susanne Kaufmann to launch the Purif-i.  Why? We [...]

BMW officially announced a new sub-brad simply called ‘i’ to market their upcoming line of green cars, which include hybrids, range-extended EVs, and plug-in models. Read More… This way their green efforts won’t get in the way of company’s sporty and cool image as a high performance brand. The first models to emerge under the [...]