Last year Chrysler used Detroit’s most famous boy, Marshall ‘Eminem’ Mathers, for its Super Bowl commercial, and they nailed it, it was great. This year they went for another American icon, Clint ‘Dirty Harry’” Eastwood. In tune with the occasion, the ad is titled ‘Halftime in America’ and it’s the sort of patronizing pep talk [...]

One of the finest of Mopar’s celebratory custom cars for its 75th anniversary is this Singer Fiat 500. Read More… This little Italian bee features a unique Giallo (yellow) exterior paint with black accents on exterior door handles and mirror caps. It also gets 17-inch by 7-inch Abarth Hyper Black aluminum wheels with wider 205/40 [...]

Mopar is celebrating its 75th anniversary at the 2012 Chicago Auto Show with a couple of customized Chrysler cars, including this Dodge Dart GTS 210 Tribute. Read More… This Dart is customized using parts from Mopar’s catalog of 150 accessories for the car, and yaps homage to the Dart GTS of the 60s. It gets [...]

Mopar, the in-house performance arm of Chrysler announced a new Super S package for the Chrysler 200 sedan. Debut at Detroit Motor Show. Read More… The Chrysler 200 Super S will showcase every performance part Mopar will offer for the car in 2012. The main highlights at front include a large chin spoiler, satin chrome [...]

Chrysler announced a luxurious version of the 300 sedan, called simply the Luxury Series, fitted with high-class visual features and extra equipments. Read More… On the outside this version comes with 20-inch polished face rims for the RWD models and 19-inch for AWDs. Platinum chrome fascia accents, mirror caps and door handles, and a platinum-chrome [...]

Chrysler’s, and now Fiat’s, performance arm Mopar announced new facilities in Shanghai and Dubai to support their growing business in those markets. Read More… The 16,000 sq. meter parts distribution center in China will integrate China domestic and regional operations, resulting in a more efficient and cost-effective supply chain and improved service levels.  It will [...]

The next generation Viper will be built at Chrysler’s Conner Avenue Assembly Plant in Detroit, under the SRT brand. So it’s not a Dodge anymore. Read More… The Conner facility was idled when production of the Dodge Viper ended in July 2010 but it now it’s back in business creating 150 new jobs, and fully [...]