The new Audi A1 is a very small car, but it’s having one of the biggest marketing campaigns in the history! Following the Next Big Thing series featuring Justin Timberlake, they car now stars in a video with German Rock band Tokio Hotel. Apart from the main message which is promoting the A1 as a car for the younger generation, this video also reflects on customization potential of this premium hatchback.

Audi is spending a fortune on A1’s publicity, in hope to make it one of the brand’s top sellers.