When it comes to cars, the brand’s image is one of the most important factors. That’s why sometimes you are willing to pay more for a worse car, just becasue it has a better image, a better character. BMW, to be honest, has an issue with their public image. And it’s not their fault, it’s the majority of people who drive Bimmers causing the problem! You know, the kind of people who wear Bluetooth headsets and talk about their gear change ferocity on Internet forums! Now BMW released a video called “BMW Unscripted” showing they can be cool too! So get your tissue ready becasue it’s quite touching!