Lamborghini boss Stephan Winkelmann finally confessed to Autocar that he prefers to make a four-door sedan rather than a SUV. He says that they were baffled by the positive feedback they received from their Estoque Concept. He also says it can attract new buyers to the brand. If you do the math, you have to conclude the Estoque is heading into production!
But don’t expect it to arrive anytime soon. Lamborghini has been very relaxed regarding the Estoque from the beginning. The car was first introduced in 2008, then during the credit crunch it was totally canned, and now it’s back on again. And it’s not fully confirmed yet. But from every aspect you look at it, it just makes complete sense for Lambo to build it. So just do it!
“We have opportunities outside the supercar business, and we showed that with Estoque,” said Winkelmann. “It had a more enthusiastic response than we had expected. It was the right time to see if the brand could go outside of supercars. Even now, people are still emailing me about us making the Estoque.
“We really have a choice when it comes to an additional model: an SUV or a four-seat four-door. And for me the SUV is a no-go. It doesn’t exist in our price segment, and it’s not a real luxury car.”
Winkelmann said a four-door in the mould of the Estoque could attract new buyers to Lamborghini by offering a more practical proposition than the company’s two-seaters. “There are more opportunities in the segment of four-doors,” he said. “If we are going to offer a third model, it could be a ‘first’ car, bringing people to our brand.”