Hyundai is a sponsor of Euro 2012, so it gave them an idea to use Football for promoting their cars in an entertaining way. That resulted in a game called ‘Boot Shoot’.

In Boor Shoot, a couple of famous retired footballers set football challenges around a number of Hyundai cars. As the name suggests, they must shoot a football into the boot of a car, apparently! The idents are currently live and will be seen on Saturday’s Sky coverage of the Wales vs England game.

Due to the popularity of the game, Hyundai UK is going to launch a free iPhone application for it to engage consumers with Hyundai brand in an entertaining and fun way. To be released on March 26, Hyundai Boot Shoot app features latest technology to give a realistic 3D in-stadium feel, allows players to score points by flicking footballs into the open boot of a Hyundai ix35. The game has different levels of course and as you achieve higher score, targeting shots at the body work and windows of ix35 will be unlocked.

For marketing purposes, the app will provide users with details of the Hyundai range as well as allowing them to arrange a test drive through their nearest dealership. There will also be a live recreation of app on the 22nd March in Berkeley Square, London with John Barnes, Ian Rush and Carly Cole.

Hyundai UK’s Marketing Director, Andrew Cullis commented: “This March Hyundai embarked on the next stage of its brand evolution with the launch of a new brand positioning and a new strap line: New Thinking. New Possibilities. This positioning demonstrates how we as a brand think differently and how we are constantly looking for new ideas in all areas of the business for the benefit of our customers. For us, converting a successful piece of creative into an engaging game is a new way of connecting consumers with our brand. It is a great example of us developing content for use in multiple communication channels.”