BMW decided to spice up the launch of the X1 crossover in America with the ‘Power Ride’ edition, celebrating winter sports. This is of course a publicity campaign in partnership with K2 LTD Power Ride skis, but it’s also ironic, because we all know the X1 is designed to work in the cities. It is basically useless on rough terrain, let alone on snow and ice.
Available from November and on sale during winter, the X1 Power Edition is based on the xLine model and features 18-inch rims, leatherette seats, and dark copper interior trim, as well as exclusive all-weather mats. It also features some graphics and decals on the outside, including a large X on the rear doors.
Engine-wise, the Power Ride comes as either xDrive28i with a 240-hp four-cylinder, or xDrive 35i powered by a 300-hp in-line six turbo. They both come with all-wheel-drive system. Prices start at $31,545 for the 28i, and $39,345 for the 35i.
Besides the Power Ride, BMW will also unveil the K2 concept at the Los Angeles auto show. It seems to be the concept that inspired the production version, featuring an orange paint job and lots of graphics and winter sport accessories.