Rolls-Royce Motor Cars expands its network of international dealers by opening a new showroom in the Turkish city of Istanbul. Located on the shores of the Bosphorus, Rolls-Royce Istanbul not only covers a vibrant and active economy, it also connects European and Asian markets, creating new possibilities for the brand.

Rolls-Royce Istanbul can act as a hub for future expansion, as it can support all the surrounding countires such as Iran, Azerbaijan, and Armenia. Rolls-Royce is also hoping for stronger performance in Turkey, especially as they are represented by a group with extensive experience in the luxury segment.

Rolls-Royce Istanbul showroom is part of Royal Motors with 32 years of experience in the automotive business. The showroom opened for business during a special ceremony in which leather specialist Elias Abdo and wood specialist Tom Peters from the manufacturing plant at Goodwood provided insights into traditional craftsmanship and the unlimited range of Bespoke personalisation options available for customers from the new showroom.

Besides Bespoke treatments, the facility also provides direct access to Rolls-Royce sales and aftersales services, and offers a full range of Rolls-Royce models, including various editions of the Phantom, Ghost, and the new Wraith.

Jolyon Nash, Sales and Marketing Director and member of the Rolls-Royce Motor Cars board of management, said: “Located right in the heart between Europe and Asia, where the Black sea meets the Sea of Marmara, I am convinced that this showroom is the ideal place to house the pinnacle of luxury. Our presence here, right by the Bosphorus, marks the starting point of a new era for Rolls-Royce customers in Turkey. Artug Aysal and his team, with their wealth of experience in the luxury segment, will add great momentum to the world of luxury in Istanbul and beyond.”