Alfa Romeo as you know is obsessed with art, not just in designing their cars, in everything. Publicity is a particular field that they can unleash their artistic talents freely, and come up with something cool that satisfies both criterias of being amusing and promoting the brand. This Alfa Romeo Giulietta Mosaic unveiled on a billboard in Chelsea is a classic point in case.
This unique creation is designed to celebrate the brand’s 100th anniversary and also promote the recently launched Alfa Giulietta. They’ve put together thousands of photos from owners past and present, historic stills from film, TV and landmark motorsport successes to create it. The mosaic bears the strapline ‘We Are Giulietta’.
Damien Dally, Brand Communications Manager, Alfa Romeo said: “This piece of artwork communicates the brand in its centenary year extremely well.
“Creating our latest Giulietta model from hundreds of images sent in by fans of the brand and from our heritage really sums up what Alfa Romeo is all about.
“Not only does the final outcome look fantastic, it also a great piece of memorabilia to mark this special year.”
Every contributor is set to receive a Limited Edition print of the mosaic with the mosaic artwork also on display at art galleries across the UK for fans to enjoy the creation up close