Mattias Rabe CUPRA HQ 550x360 at CUPRA e Racer to Launch E TCR Racing Series

CUPRA e-Racer to Launch E TCR Racing Series

Building the CUPRA e-Racer electric race car was an unprecedented move by Spanish car maker SEAT. Naturally, they want to milk the thing for all it's worth, beginning with a new electric racing series called the…

CUPRA e Racer 1 550x360 at Geneva 2018: SEAT to Go Electric Racing with CUPRA e Racer

Geneva 2018: SEAT to Go Electric Racing with…

A few weeks ago SEAT kind of shocked the whole automotive community when they announced a performance-sub-brand, CUPRA. Now they are doubling down by announcing a new racing venture with an electric car. The CUPRA e-Racer…

CUPRA Ateca 001H 550x360 at CUPRA Ateca Is SEATs Sub Brands First Product

CUPRA Ateca Is SEAT’s Sub-Brand’s First Product

As you may know from our previous articles on the subject, SEAT recently made their high-performance CUPRA models into a separate brand. The first outcome of this move, which is supposed to give these models…

New SEAT Tarraco 550x360 at 2019 SEAT Tarraco Named and Teased

2019 SEAT Tarraco Named and Teased

As you may know, SEAT launched a worldwide campaign a while back in order to name their third new SUV, to be launched at the end of this year. Now we have the name and…

logo copper texture 550x360 at SEATs CUPRA Brand Goes Solo

SEAT’s CUPRA Brand Goes Solo

As we have explained in our piece about the brand game in the auto industry, more and more car makers are finding they stand a better chance of increasing their sales through sub-brands. The latest…

Fast Lane 01 HQ 550x360 at SEAT Fast Lane Delivers Your New Car in Two to Three Weeks

SEAT Fast Lane Delivers Your New Car in…

Spanish car maker is now expanding a service they have been quietly testing in Austria this past year. SEAT Fast Lane service is said to be a revolution in the way cars are bought and delivered,…