The Big Boys Toys Show, a kind of global leisure tour which includes Drive,Ride,Off Road, Marine, Aviation, Lifestyle and Wired will be held in Abu Dhabi, UAE this year from 30 April – 2 May at Abu Dhabi National Exhibition Center and will feature world’s fastest accelerating car the Maxximus G-force as the star of the show. This is the first time the show comes to middle east and first time the car goes on display outside US.

Press :

UAE super show Big Boys Toys launched in Beverly Hills today with the global unveiling of the star of the show, the world’s fastest street legal supercar and triple world record-breaker, the Maxximus G-Force.

The Big Boys Toys Super Show is to be held at Abu Dhabi National Exhibition Centre (ADNEC) from 30 April – 2 May 2009. With seven hi-octane zones designed to appeal to anyone with a Y chromosome – Drive, Ride, Off Road, Marine, Aviation, Lifestyle and Wired – the super show has already established its credentials as one of the largest male lifestyle events in the world.  The Big Boys Toys Super Show now comes to the Middle East for the first time in its 11 year history thanks to Artaaj, the UAE events and promotions specialist.

The record-breaking Maxximus G-Force supercar, designed by Maxximus Technologies, will undoubtedly be one of The Big Boys Toys Super Show’s must-see attractions.  The supercar – which is capable of 0-60mph in just 2.134 seconds – will be able to be viewed for the first time outside of today’s USA launch at The Big Boys Super Show.

Biju Jayaraaj, Chief Executive Officer at Artaaj, the organizer of the exhibition, said:

“Big Boys Toys is much more than an exhibition – it is a unique super show comprising interactive features across all zones. It will be the best show that has ever occurred in the region.  The Maxximus G-Force is just one of the fantastic products on display and we expect to see tens of thousands of visitors from across the Gulf – and beyond – during the event.”

Dr. David Bruce McMahan, developer and owner of Maxximus G-Force, added:

“In the current global climate, Abu Dhabi stands out as a haven of stability and success. With the fantastic facilities of ADNEC – coupled with the undeniable appeal of the event concept and the unrivalled passion for cars in this region – we can’t think of a better place to launch the record-breaking supercar, the Maxximus G-Force.”

Running over three days, The Big Boys Toys Super Show will showcase everything for the aspiring James Bond – with must-have products, amazing live demos, and the chance to get up close and hands-on with some of the most covetable gadgets and technology on the planet.

The seven featured Zones at The Big Boys Toys Super Show are:

Drive: Focusing on the latest designs and advances in high-performance vehicles, this zone is all about the drive. Features everything from high-end sports cars – including G-Force – to custom vehicles for the discerning sports driver. The place to find your dream car.

Ride: Covering everything from cruisers to high-tech racing machines for dirt, track and road, this zone gives you both engine and peddle power. For those who love anything on two wheels, this is where it’s at.

Off Road: Featuring the most up-to-date range of all-terrain and 4×4 vehicles, dune buggies, quad bikes, products and accessories, this zone will see major international brands showcasing their latest developments in off-road technology. Everything that the off-road enthusiast could wish for – and then some.

Marine:  Bringing together the latest fun and excitement both on and in the water, this zone will showcase speed boast, jet boats and cruisers, as well as water sports products and equipment.  This is where you can also catch all the aqua action with scuba lessons and jet-ski and wake boarding displays.
Aviation:  This zone brings together the latest in aviation technology with private jet services, hang-gliders and small aircraft alongside a huge range of remote-control aircraft. Take off – the sky’s the limit.

Lifestyle: From watches, cool clothing and sports goods to nutrition, fitness equipment and other life-enhancing products and services, this zone features a wide range of quality lifestyle items with something for every discerning male.

Wired: Plug in to the latest digital entertainment, mobile communications and home theatre systems – with demonstrations of the latest advances in electronic entertainment. Here’s where you can discover unique, up-market mobile gadgets and exciting new accessories.

About Artaaj
Artaaj is a full service agency headquartered in Dubai, UAE.  The company handles a diverse portfolio of local and international clients, offering 360-degree solutions encompassing Events & Promotions, Integrated Marketing Consultancy, Exhibitions and Strategic Business Events.

Artaaj’s multicultural team – comprising nearly 80 professionals from 24 different countries – is cosmopolitan, dynamic and talented, and speaks 42 different languages.

Established for more than five years, Artaaj has developed diverse international expertise in event management, hospitality, exhibitions, conferences, PR, marketing and communication, production, operations and logistics and design. The company has successfully managed 945 projects for 307 clients throughout the Middle East and the Levant.

Artaaj has two offices on Sheikh Zayed Road, Dubai and an office at ADNEC in Abu Dhabi.
www.artaaj.com

About Maxximus G-Force
The street legal supercar harnesses over 1,600 horsepower. Three new World Records were set by the Maxximus G-Force while driven by the car’s designer Marlon Kirby, at the Rockingham, NC Raceway on Oct. 7, 2008:
1) 0 – 60 mph: 2.134 seconds, breaking the long standing previous record of 2.6 seconds.
2) 0 – 100 mph: 4.541 seconds, eclipsing the long standing previous record of 5.3 seconds.
3) 0 – 100 mph – 0: 8.861 seconds, surpassing the previous standing record of 9.4 seconds.
The Maxximus G-Force car features a body style that can handle the highest G-forces for a car in its class.  G-force is experienced when moves in a circular direction, at rapid acceleration or deceleration. About a dozen people with different specializations worked on the Maxximus G-Force’s proprietary secret design over a period of two years, in places across the globe – from the UK to California, Indiana, Virginia, and Maryland in the US.

About Abu Dhabi National Exhibition Centre
The Abu Dhabi National Exhibition Centre (ADNEC) is one of the most modern exhibition centers in the world. It was inaugurated by His Highness Sheikh Khalifa Bin Zayed Al Nahyan on 18 February, 2007. With 12 halls totaling 55,000 square meters (180,000 square feet), it is also the largest exhibition venue in the Middle East.
www.adnec.ae

source : (www.albawaba.com)