Here’s another kick in the teeth for those who say cars cannot be art. Celebrating partnership with Paris Photo for their inaugural fair at LA’s Paramount Pictures Studios, BMW released a set of Burlesque Style photos of the BMW 6 Series Gran Coupe, shot by German photographer Uwe Düttmann.
They also brought along the 1979 M1 BMW Art Car by Andy Warhol.
Now, to understand the philosophy behind these photos you have to have an exceptionally high knowledge of literature, music, cinema and culture in general. But even if you don’t, you can still enjoy the beauty of these artistic work.
The idea behind for this photo shoot was realized two years ago at a Hollywood studio and a private movie set outside of Los Angeles. They wanted to feature the BMW 6 Series Gran Coupe in a unique and different fashion. The car is showcased here in a retro setting celebrating film noir, as well as “extraordinary sensuality of the best of burlesque vis-à-vis the high-tech design of one of the most advanced automobiles of our time,” says BMW. Two models act out signature burlesque poses within an environment paying tribute to their origins.
BMW is celebrating their 20th year of partnership with Paris Photo. At the LA fair, the German car maker will provide the VIP shuttle service.