In a new ad for Pepsi Max, NASCAR champ Jeff Gordon disguises himself as an ordinary car buyer who has never driven a fast car, and goes to troll an unsuspecting car salesman. The real purpose, it seems, is to scare the living daylights out of this poor guy for no good reason! And Jeff pulls it off pretty darn well.

Granted, it’s a fake. But you have to say, they’ve done a good job faking it, and the salesman plays a convincing victim. It’s a bit of a giggle, so give it a spin:

http://www.youtube.com/watch?v=Q5mHPo2yDG8