Kia Motors released more details, and some new pictures, of the new Cee’d prior to the car’s debut at the Geneva Motor Show.

The stunning looking Cee’d is Kia’s version of Hyundai i30, which begs the question why would the Korean shoot themselves in the leg. Anyhow, the new cee’d is longer, wider and lower than its predecessor, with the same long wheelbase, and relies not only on the cool exterior design, but also on its values as a family hatchback to win a fair share of the market.

The Cee’d is instantly recognizable, thanks to Kia’s trademark ‘tiger-nose’ grille and aggressive, wraparound headlamp clusters housing signature LED daytime running lights, which are teh signatures of Kia’s design language. Not everyone will like that funny-looking grille, but here we are.

Some of the features to give the car a more premium look include a new, bolder, more sophisticated Kia badge, the indicator blade protrusion in the front headlamps, the Kia-signature windscreen head castellations, the chrome side glazing surround and the cee’d-unique, aerodynamic shaping of the tail lamp which extends into the adjacent bodywork.

The premium look and feel continues inside, where you get higher perceived quality, improved switchgear, touch-screen technology and enhanced driving position ergonomics. We have to say though, the design is a tad old-fashioned, especially those air vents look like they belong to the 1980s.

You will find lots of buttons and controls on the steering wheel, while the main control groups such as audio and air-conditioning have been segregated fro that big-car look and feel. There are lots of gloss black accents as well.