Kia released the official sketches of its all-new flagship sedan, codenamed the KH, ahead of its launch in Korea later this year.

The KH is a luxury, rear-wheel-drive saloon, kind of like a Korean BMW 7 Series. On the face of it, it appears to cover all the bases as a proper luxury sedan, even though it’s design is not what you call European.

But then that’s understandable, because as of yet there’s no plan to launch it outside Korea. ItT is designed for the Korean domestic market and will go on sale in the first quarter of 2012. Still, the fact that Kia deiced to make a big, rear-drive saloon is great.

Features of the car’s design include large headlights with Kia’s signature grille dominating the front-end, large alloys, and a distinguished rear-end with chrome detailing. It also has a simple side character line to give a feeling of spaciousness while emphasizing the new model’s bold and dynamic image.

Soon-Nam Lee, Kia’s Director of the Overseas Marketing Group, says, “Our all-new flagship sedan integrates all of our key capabilities such as design, performance, high-tech features and infotainment into one striking model. “Although launch timings for overseas markets are yet to be confirmed, this all-new rear-wheel drive large sedan will definitely become the leading model of our line-up around the world, showcasing the best of the best of Kia.”