The seventh member of Kia Soul’s family of special editions models for the American market is inspired by the rock formations found in the Southwest United States.

Priced at $20,600, the Soul Red Rock Special Edition comes with a number of unique features, beginning with the Canyon exterior color. Other Red Rock Special Edition exterior features include high-gloss black front fascia and mirror housings. The interior is adorned with exclusive black leather trim and brown cloth seats. Standard amenities include automatic climate control and heated front seats.

Despite all the special features, 20 grand sounds like a lot for a car that has a base price of $13,900 for normal models. But then your Soul will be more special and different than others, and there are people who would happily spent seven grand to be different!

“The wildly popular Soul has been a game-changer for Kia since it arrived in 2009, and our series of special editions over the past three years have added individualism and exclusivity to an already fun and youthful vehicle,” said Michael Sprague, vice president of marketing and communications, KMA.  “Style and flair are key to Soul’s success, and the Red Rock Special Edition, which has plenty of both, will help drive sales into 2012.”