MINI’s attitude towards promoting their products is a bit too hip. They believe they make cars for the new urban generation who read comic books, eat takeout Chinese food, and live in a garage! Well, that is what they show us in ‘Street Smart’ a new commercial with three different endings for the new Paceman.

The Paceman is a weird car, so it needed a weird promotional campaign. It is a two-door version of the Countryman, in which style is more important than common sense, practicality, and value. It may sound stupid, but you know, we kinda get that. If you want practicality and value, go buy a Japanese minivan. That is MINI’s argument.

http://www.youtube.com/watch?v=urS_qrnz7rE

http://www.youtube.com/watch?v=KmhFaRKYhxw

http://www.youtube.com/watch?v=1SBhRfzKyRI