Maserati announced a three-year agreement with Ermenegildo Zegna fashion company to create a range of custom-made models, starting with a Limited Edition of the new Maserati Quattroporte by Ermenegildo Zegna. These models will celebrate Maserati Centennial in 2014.

The Quattroporte by Zenga will feature new colours, materials and trims, inspired by their collections. The fabrics, for instance, will be produced by the historic Lanificio Zegna wool mill in Trivero. Zenga will also make a wide range of fashionable optional trims for all Maserati models in 2015.

This is Maserati’s approach to tailor-made cars. The popularity of customized luxury cars is on the rise and almost all luxury makers offer a bespoke personalization program this days. Maser does not want to miss the train.

The Maserati Quattroporte Limited Edition by Ermenegildo Zegna will be produced in 100 units only, and will come with a number of exclusive Zenga accessories.