Ford Motor Company took the wraps off the all-new 2015 Lincoln Navigator full-size SUV ahead of its public debut at the Chicago Auto Show. Boasting a redesigned exterior, updated interior, more powerful engine, and new technology features, the Navigator will take on the new Cadillac Escalade.

Now, if we look at this rivalry as a head to head match, round one definitely goes to the Caddy, because it just has a nicer design than the Lincoln. We realize that the oversized chrome grille and the small headlights are part of Lincoln’s identity, but there is no other round it: it’s ugly.

Lincoln has been clever though. Knowing that people who like this design are the sort who are fond of massive wheels, they fitted the new Navigator as standard with 20-inch machined aluminum wheels and even offer a Reserve Package that adds 22-inch rims and chrome-accented running boards.

The 2015 Lincoln Navigator is still a sizable thing, measuring 207.4 inches in standard length, and 222.3 inches in extended length. To move this mass around, the new model comes equipped with Ford’s fuel-efficient 3.5-liter EcoBoost engine with two turbochargers, expected to deliver at least 370 horsepower and 430 lb.-ft. of torque. The engine is mated to a six-speed automatic transmission, which can be paired, optionally, with Control Trac Four-Wheel-Drive system.

Lincoln has always been good at making luxurious interiors, and the 2015 Navi is no exception. You get three rows of fine leather-covered seats, hand-wrapped, leather instrument panel, and Ziricote wood trim, a luxurious natural-grain wood new to the automotive industry, most commonly used as an accent in yachts.

In spite of its old and traditional looks, the 2015 Lincoln navigator gets a healthy dose of technology features including the latest SYNC with MyLincoln Touch™ driver connectivity system. It features 4.2-inch LCD displays in the instrument cluster, an 8-inch touch screen in the center stack and traditional knob controls for easy operation. The car also gets rear-view camera and optional Blind Spot Information System.

2015 Lincoln Navigator will go on sale in early fall.