BMW middle east and MINI have launched a website which actually has nothing to do with cars! MINIspace.com is sort of virtual gallery-social network-blog thing! The idea came from the MINI car which as they say is a clever use of space, tiny outside roomy inside. So it is all about creative use of space. I didn’t understand any of that! Read the press note after the jump maybe you get the picture!
MINIspace.com is a new international website by MINI, the brand that redefined small car design. In line with MINI’s design philosophy, the website provides an inspiring framework for like-minded people to share and celebrate their creativity via competitions, projects, parties and events.
Creatives of the Middle East can unite in the latest MINI venture, conceived to showcase unsung design talent. The site’s theme, ‘Creative Use of Space’, is a gentle nod to the MINI, a car originally designed to make the most of limited space. Offering a worldwide creative community, members have a chance to join in projects and meet others who are equally enthused about handling ‘space’ in imaginative and unconventional way.
Sarah Klippert, MINI Manager of BMW Group Middle East, said:
‘MINI has always been an intelligent brand that opens its doors to the very notion of using space more creatively. A majority of the MINIspace.com competitions and projects are open to an international audience, and provide an excellent platform for creative people in the region to network with design-focused people and share ideas online. The potential for members’ work to reach a global audience is very high and will help demonstrate just how much talent there is in the Middle East.’
MINIspace.com competitions encourage members to submit designs, photographs and graphics that utilise any space creatively. Winning competition entrants are given an opportunity to exhibit their works and gain international exposure. Some designs have even been featured on touring MINI vehicles, as was the case with the most recent ‘MINI Shuttle Design Competition’.
MINIspace.com also offers tickets to parties, exhibitions and events around the world that can be won by entering design critiques on a wide range of subjects from the environment to architecture.