You would expect this watch to come from Brembo, after all every car-related company is making branded watches these days, but it’s the tire maker Pirelli that is offering a watch with the shape of a brake disc with caliper and everything. And yes that anodized aluminum bezel also rotates for a complete brake disc feel!

Needless to say that the strap is made of rubber, but the interesting bit is that is modeled after racing slick of Formula1 cars, while you can also have it with the rain tires pattern. The case of the watch comes in black or steel gray with yellow or red option for the Caliper. It looks alright in all black, but with the red caliper it’s just too geeky and uncool.

Pirelli PZero Disk_O watch features Swiss quartz chronograph movement. The price of this timepiece is yet to be announced.