As part of the company’s centenary year, Alfa Romeo teamed up with young British fashion designers to present two concept designer bags for the MiTo model. These specially commissioned bags are chosen from 15 sketches submitted by students from the prestigious MA Fashion course at Central Saint Martins College.
The winning designs inspired by the sporty character of the compact MiTo which have been chosen for the limited run are created by CSM students William Hendry and Tamara Elliot.
Describing his design, which represents a modern interpretation of vintage luggage, William says: “I was attracted to the Alfa Romeo project because it enabled me to gain an insight into an area of design that I had previously had little opportunity to discover.
“I was impressed by the way in which ergonomics influences Alfa’s own design processes; whether it be a coat pocket or a steering wheel, the important thing is that form follows function.”
Tamara feels her bag design, which cleverly doubles as a suit carry case, reflects the longevity of Alfa’s rich styling pedigree. She explains: “I wanted to design a bag that worked with the car and the requirements of travelling. I was inspired by classic garment and boot bags and I developed these ideas into a bag that changes shape and function to be versatile enough to use in every situation.
“I kept the exterior simple and classic so that the design has longevity and will not date, to reflect the Alfa Romeo style.”
Course director at Central St Martins, Professor Louise Wilson OBE added: “I’ve been hugely impressed by the designs the students came up with following the brief. Alfa Romeo is a classic Italian brand with lots of history, so research was an important part of what they had to do.
“The two final designs by William and Tamara deserved to win the competition and the bags look great.”