The Brits practically invented compact sportscars. Then for some reasons they stopped making them many years ago, and let the Germans master the art of making small and fast cars. The  BMW 1 Series M Coupe is the new benchmark in this class, and since the British appreciates compact sportscar best, they are treating them with a fancy commercial that is very persuasive for those who have experienced joys of driving a great car on a great road. The 1M is all about pure driving joy.