In a joint project between Alfa Romeo UK and Castle Galleries, artist Louise Dear created this art car you see here based on Alfa Romeo MiTo.
The car celebrates the launch of the new eco-friendly Alfa MiTo 1.3 JTDM-2 85 bhp Sprint. This car emits only 95g/km of CO2 emissions and is therefore congestion charge free. The art car is designed to make awareness about the arrival of this model. We’re just not sure how could you guess that fact looking at the design of this car!
The artwork was revealed in an exclusive evening at Artica Galleries, Covent Garden (part of the Castle Galleries group) on July 14, attended by a host of VIPs and will now tour galleries across the UK.
Louise modelled the flamboyant art, entitled ‘Because I Can’, on her 17 year old daughter and introduced unmistakable influences from the Alfa MiTo into the work.
Louise said: “I really wanted to capture Alfa Romeo’s heritage and elegance within my creation, while bringing out the stylish and fashionable aspects of the Alfa MiTo.
“The Alfa MiTo is targeted at a young, stylish audience who have a positive attitude to life, and are focussed on being successful, and within my painting I have tried to bring this across using a combination of designs that convey powerful imagery mixed with elegance and beauty.”